DEMOGRAPHICS

This table shows Michigan licensed motorcyclists by county, gender, percentage and totals. As the table shows, Michigan has approximately 500,000 licensed motorcyclists, 86% are male, 14% are female. Plus, thousands more Michiganders are involved with the motorcycle community but they are not included in this table because they do not have a Michigan motorcycle license. The massive size and buying power of Michigan's motorcycle community must not be overlooked when developing a successful sales strategy for your business.

MOTORCYCLISTS
#	Counties	Males	%	Females	%	Totals	%
1.	Alcona	883	84%	164	16%	1,047	.21%
2.	Alger	656	84%	128	16%	784	.16%
3.	Allegan	6,639	86%	1,123	14%	7,762	1.55%
4.	Alpena	1,539	85%	267	15%	1,806	.36%
5.	Antrim	1,640	83%	332	17%	1,972	.39%
6.	Arenac	997	84%	196	16%	1,193	.24%
7.	Baraga	442	86%	71	14%	513	.10%
8.	Barry	4,157	85%	721	15%	4,878	.97%
9.	Bay	5,151	83%	1,027	17%	6,178	1.23%
10.	Benzie	1,146	83%	243	17%	1,389	.28%
11.	Berrien	7,169	86%	1,156	14%	8,325	1.66%
12.	Branch	2,383	86%	384	14%	2,767	.55%
13.	Calhoun	6,587	85%	1,172	15%	7,759	1.55%
14.	Cass	2,935	85%	516	15%	3,451	.69%
15.	Charlevoix	1,773	83%	354	17%	2,127	.42%
16.	Cheboygan	1,707	85%	313	15%	2,020	.40%
17.	Chippewa	1,684	81%	393	19%	2,077	.41%
18.	Clare	1,848	85%	334	15%	2,182	.44%
19.	Clinton	4,055	86%	677	14%	4,732	.94%
20.	Crawford	912	85%	164	15%	1,076	.21%
21.	Delta	2,118	85%	387	15%	2,505	.50%
22.	Dickinson	1,746	84%	343	16%	2,089	.42%
23.	Eaton	5,600	84%	1,050	16%	6,650	1.33%
24.	Emmet	2,008	85%	367	15%	2,375	.47%
25.	Genesee	16,110	86%	2,613	14%	18,723	3.74%
26.	Gladwin	1,690	84%	314	16%	2,004	.40%
27.	Gogebic	845	81%	192	19%	1,037	.21%
28.	Grand Traverse	5,160	84%	1,004	16%	6,164	1.23%
29.	Gratiot	1,824	83%	373	17%	2,197	.44%
30.	Hillsdale	2,744	84%	504	16%	3.248	.65%
31.	Houghton	1,747	86%	284	14%	2,031	.41%
32.	Huron	1,671	85%	287	15%	1,958	.39%
33.	Ingham	8,857	84%	1,626	16%	10,483	2.09%
34.	Ionia	3,313	85%	586	15%	3,899	.78%
35.	Iosco	1,810	83%	369	17%	2,179	.44%
36.	Iron	769	85%	134	15%	903	.18%
37.	Isabella	2,293	85%	420	15%	2,713	.54%
38.	Jackson	8,083	86%	1,333	14%	9,416	1.88%
39.	Kalamazoo	10,230	85%	1,800	15%	12,030	2.40%
40.	Kalkaska	1,267	82%	281	18%	1,548	.31%
41.	Kent	23,511	86%	3,678	14%	27,189	5.43%
42.	Keweenaw	173	85%	30	15%	203	.04%
43.	Lake	776	84%	144	16%	920	.18%
44.	Lapeer	6,138	86%	980	14%	7,118	1.42%
45.	Leelanau	1,423	86%	237	14%	1,660	.33%
46.	Lenawee	6,294	84%	1,215	16%	7,509	1.50%
47.	Livingston	12,445	87%	1,804	13%	14,249	2.85%
48.	Luce	276	84%	51	16%	327	.07%
49.	Mackinac	676	84%	125	16%	801	.16%
50.	Macomb	33,750	88%	4,492	12%	38,242	7.64%
51.	Manistee	1,553	83%	315	17%	1,868	.37%
52.	Marquette	3,842	84%	755	16%	4,597	.92%
53.	Mason	1,905	81%	437	19%	2,342	.47%
54.	Mecosta	1,950	84%	362	16%	2,312	.46%
55.	Menominee	1,514	85%	267	15%	1,781	.36%
56.	Midland	4,716	84%	895	16%	5,611	1.12%
57.	Missaukee	766	83%	158	17%	924	.18%
58.	Monroe	9,317	86%	1,457	14%	10,774	2.15%
59.	Montcalm	3,355	84%	648	16%	4,003	.80%
60.	Montmorency	721	85%	124	15%	845	.17%
61.	Muskegon	9,498	85%	1,737	15%	11,235	2.24%
62.	Newaygo	3,091	84%	600	16%	3,691	.74%
63.	Oakland	49,263	88%	7,007	12%	56,270	11.24%
64.	Oceana	1,591	84%	309	16%	1,900	.38%
65.	Ogemaw	1,563	79%	426	21%	1,989	.40%
66.	Ontonagon	429	86%	69	14%	498	.10%
67.	Osceola	1,207	84%	227	16%	1,434	.29%
68.	Oscoda	624	81%	145	19%	769	.15%
69.	Otsego	1,494	84%	287	16%	1,781	.36%
70.	Ottawa	13,669	87%	2,010	13%	15,679	3.13%
71.	Presque Isle	828	85%	141	15%	969	.19%
72.	Roscommon	1,803	86%	295	14%	2,098	.42%
73.	Saginaw	7,017	84%	1,307	16%	8,324	1.66%
74.	St. Clair	9,213	87%	1,372	13%	10,585	2.11%
75.	St. Joseph	3,462	83%	708	17%	4,170	.83%
76.	Sanilac	2,141	84%	398	16%	2,539	.51%
77.	Schoolcraft	558	83%	116	17%	674	.13%
78.	Shiawassee	3,993	86%	664	14%	4,657	.93%
79.	Tuscola	3,160	84%	613	16%	3,773	.75%
80.	Van Buren	4,099	85%	733	15%	4,832	.96%
81.	Washtenaw	13,312	84%	2,470	16%	15,782	3.15%
82.	Wayne	46,344	86%	7,237	14%	53,581	10.70%
83.	Wexford	1,770	85%	311	15%	2,081	.42%
84.	No County	2	100%	0	0%	2	.00%
	TOTALS	429,420	86%	71,358	14%	500,778	100%
Source: Michigan Secretary of State, November 2020.